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About the Binational
Economic & Tourism Alliance
MISSION:
To
provide the platform for U.S. and Canadian businesses and organizations to work
collaboratively on cross-border economic and tourism development initiatives, in
order to raise the regional and national awareness of the importance of
cross-border communities to the North American economy, and ensure strong,
sustainable growth and job creation in these communities.
WHAT THIS MEANS
FOR:
Organizations: Connecting you to
like-minded organizations interested in cross-border economic development and
business & community growth.
Operators:
Connecting you to new customers, suppliers, research, sources of financing,
marketing & cross-border business opportunities.
MEMBERS &
SERVICES:
The BETA is over 150
members strong, representing over 7,500 operators from a variety of different
sectors, companies and organizations of all sizes from cross-border regions in
North America. We connect you with members in your own and other sectors
to expand your business opportunities, keep you apprised of the newest customer
trends, research, training and resources, provide low-cost collaborative methods
to promote your business effectively in cross-border markets, advocate for
improvements to existing trade policies, and educate community sakeholders about
the products and services you and your partners provide.
The first tourism development organization of its kind
in North America, the Binational Tourism Alliance is an incorporated,
not-for-profit, membership-based tourism industry trade organization
created to support tourism destination development in cross-border regions
shared by Canada and the United States.
Incorporated in April
2004 in New York State, and in April 2005 in Ontario, the organization is led by
a volunteer board of Canadian and U.S. directors from private, not-for-profit
and public sectors, representing the major tourism products and services in the
cross-border regions - hotels, wineries, theatre, transportation,
restaurants, cultural and heritage sites, festivals and events, media, academic
institutions, direct marketing organizations - and the various organizations
that support the tourism industry.
OUR MANDATE:
To deliver binational tourism industry Advocacy,
Communications and Training.
OUR
GOAL:
To
eliminate the barriers to cross-border tourism development in binational
Canadian/U.S.
regions
while maximizing prosperity, sustainability and quality-of-life in these
important
destinations.
OUR DELIVERABLES:
1) Advocate for the tourism members and stakeholders with
regards to cross-border and major industry issues.
2) Facilitate and deliver a variety of quality tourism
products, programs and services.
3) Provide critical quantitative and qualitative tourism
research to our members through the use of a variety of technological
methods.
4) Facilitate and deliver innovative tourism industry product
and service training.
5) Facilitate binational member and stakeholder
communications, partnerships and packages.
The Binational Tourism Alliance provides members with a full
complement of services to allow them to improve their business opportunities and
growth potential: industry research and information, training and professional
development, binational programs and events, and advocacy to meet the developing
needs of the tourism industry, specifically in cross-border regions.
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