The first tourism development organization of its kind in North America, the Binational Tourism Alliance is an incorporated, not-for-profit, membership-based tourism industry trade organization created to support tourism destination development in cross-border regions shared by Canada and the United States.
 
Incorporated in April 2004 in New York State, and in April 2005 in Ontario, the organization is led by a volunteer board of Canadian and U.S. directors from private, not-for-profit and public sectors, representing the major tourism products and services in the cross-border regions - hotels, wineries, theatre, transportation, restaurants, cultural and heritage sites, festivals and events, media, academic institutions, direct marketing organizations - and the various organizations that support the tourism industry.

OUR MANDATE:

To deliver binational tourism industry Advocacy, Communications and Training.

OUR GOAL:

          To eliminate the barriers to cross-border tourism development in binational Canadian/U.S.
          regions while maximizing prosperity, sustainability and quality-of-life in these important
          destinations.

OUR DELIVERABLES:

1) Advocate for the tourism members and stakeholders with regards to cross-border and major industry issues.

2) Facilitate and deliver a variety of quality tourism products, programs and services.

3) Provide critical quantitative and qualitative tourism research to our members through the use of a variety of technological methods.

4) Facilitate and deliver innovative tourism industry product and service training.

5) Facilitate binational member and stakeholder communications, partnerships and packages.

The Binational Tourism Alliance provides members with a full complement of services to allow them to improve their business opportunities and growth potential: industry research and information, training and professional development, binational programs and events, and advocacy to meet the developing needs of the tourism industry, specifically in cross-border regions.