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Partner Initiatives
In an effort to showcase binational regions, we are adding
this section to keep members and readers updated regarding innovative product
development and collaborative promotional opportunities.
The first of
these is a new Binational NEXUS Incentive Promotion that takes an existing
product and adapts it to for a use that many in the tourism industry have
discussed for several years. This will be introduced the week of January
15th and details will be kept updated on the Binational Travel Card and Media
Promotions pages of this section. We are also adding a U.S.
and Canadian Consumer and Travel Trade Shows section. This combined
calendar/call to action is meant to inform as well as engage binational
partners in collaborating and leveraging their resources.
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